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Where "brainwashing" came from, and what the research found

The fear that drove twenty years of CIA experiments began with a word coined by a journalist. The research that followed found no technique at all — and that finding is the least known fact in the subject.

Above Top SecretResearch desk
3 min read
Vintage newspaper press

The term entered English in 1950, during the Korean War.

MKULTRA did not begin as an offensive programme. It began as a defensive one, because the United States believed its adversaries had a capability it did not understand.

Working out where that belief came from turns out to explain a great deal about what followed.

The word

Illustration

Brainwashing entered English in 1950, in an article by the journalist Edward Hunter. It rendered a Chinese phrase meaning to wash the brain, used in the context of political re-education.

Hunter was not a neutral observer. He had a background in wartime propaganda work, and the term was introduced in a way that framed Chinese practice as a technology rather than as coercion.

It spread very fast, because it named something people were already frightened of.

The event that made it urgent

During the Korean War, captured American servicemen made statements denouncing the United States, some confessing to biological warfare that had not occurred. At the armistice in 1953, twenty-one American prisoners refused repatriation and chose to stay.

That was an extraordinary and public shock. The explanation reached for was that the Chinese and Soviets had developed a method of altering minds, and that the United States was defenceless against it.

What the research actually found

This is the part that almost never travels with the story.

When the returning prisoners were studied properly — by the psychiatrist Robert Jay Lifton, by the social psychologist Edgar Schein, and by others — no technique was found. There was no drug, no hypnotic method, no procedure.

What there was: isolation, sleep deprivation, exhaustion, malnutrition, unrelenting group pressure, repetition, humiliation, and the removal of any source of information that contradicted the captors.

Those conditions reliably produce compliance. They do not produce conversion. Almost everyone who complied reverted once out of the environment, and the small number who did not had their own reasons — Lifton’s work found ordinary human motives rather than an implanted programme.

What Schein found in the camps

Edgar Schein, later a distinguished organisational psychologist at MIT, interviewed returning prisoners and described the process in detail.

The method he documented was social rather than pharmacological. Prisoners were separated from officers and from anyone with authority. Informing was rewarded, which destroyed trust between them. Mail was withheld selectively, with bad news delivered and good news suppressed. Small compliances were extracted and then cited back as evidence of commitment.

Schein called it coercive persuasion and noted that every component was already known to social psychology. Nothing in it required a discovery.

Why that finding did not stop anything

It arrived after the programmes were running, and it was less interesting than the fear.

The finding is also genuinely counterintuitive: it says the frightening thing is not a secret technology but the ordinary effect of extreme coercion, which any state with a prison can apply.

Join the discussion

Still open on this one:

  1. 01

    Why did twenty-one men stay?

    Individually documented and individually various. Most returned to the United States within a few years. It is a question about twenty-one people rather than about a technique.

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Sources

Open them and check for yourself. Where a record is public, it is linked.

  1. The National Security Archive

    George Washington University

  2. Church Committee reports on intelligence activities

    US Senate Select Committee to Study Governmental Operations · 26 Apr 1976 · no public copy located

  3. Surviving MKULTRA records

    CIA Records Search Tool (CREST), Central Intelligence Agency · no public copy located

  4. US National Archives catalogue

    NARA

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